Page 34 - NAMAH-Jan-2018
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Namah                                  Vol. 28, Issue 4, 15th January 2021





        psychiatry, particularly in the United States.  its world-dominant capitalistic model. For
        For instance, the current viewpoint is fatalistic in  example, as recently as 2008, pharmaceutical
        nature as it views humans as entirely at the  companies spent approximately $20.5 billion
        mercy of their brain chemistry and genetics, thus  on marketing alone in the US for their drugs,
        limiting one’s perceived power to modify and  $15.7 billion of which was spent directly
        overcome their nature. The current viewpoint  on physician detailing (i.e. having sales
        is also quite simplistic and overly-rational as  representatives directly provide physicians
        it proposes that Problem A can be resolved by  with free samples, gifts, meals, etc.) (6).
        Solution B, thus losing the unique individual  Furthermore, illustrating the undue influence
        experience and complexity of each human and  of these marketing strategies, physicians
        further making clients dependent on ‘experts’  who practise in states where marketing
        for solutions, rather than fostering the clients’  has been restricted, prescribed new mental
        own capacity for psychological growth. Lastly,  health medications less frequently, especially
        the current viewpoint has failed to identify the  when gift-giving was banned (where
        deeper processes that underlie psychological  reductions ranged from 39% to 83%) (7).
        growth: mainly one’s increased self-awareness  While medication for psychological disorders
        (4, 5) and meaning making (i.e. using challenges  certainly has its place, it appears to have been
        in life as an opportunity to learn about and  seized by the reductionist rational mind and
        change oneself)  .                       collective vital of the field for its own benefit.
                      1
                                                 Process-based psychotherapies may one day
        The present materialistic viewpoint in  be an antithesis to this.
        psychology is a reflection of American
        culture in general, which tends toward  Already existing process-based views
        gross materialism and seeks solutions
        through material innovation and systems.  As mentioned, research does exist demon-
        More specifically, American culture believes  strating the importance of process — or a turn
        that material objects and technologies must  towards human subjectivity and complexity
        be innovated for people to develop, having  — in psychotherapy. For instance, a large
        yet to see that humans themselves can change  body of research has shown for some time that
        and innovate. Of course, the latter is only  there is no difference in effectiveness between
        that which would lead to a true change in  different types of psychotherapies (8) and that
        the individual and, subsequently, the society.  one of the best and most consistent predictors
                                                 of psychotherapy outcomes is actually the
        Despite ample research to the contrary, the  therapeutic alliance (i.e., the strength of
        current materialistic view has been fomented  the relationship between the client and the
        by the commercial aspect of American  psychotherapist)   (9). Furthermore, dating
                                                                 2
        society in its seeking for money as part of  back to the 70s, Carl Rogers (a pioneer

        1  Note that this is an initial form of ego destruction, as one uses life’s challenges to identify their own
        deficiencies, rather than expecting the circumstances of life to change in order for their suffering to cease.
        2  Interestingly, the therapeutic alliance is also predictive of outcomes in different types of therapies,
        including psycho-pharmacotherapy.

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